In the ever-evolving world of Indian commercial aviation, innovation is the key to staying ahead. Lufthansa, a global aviation giant, has recently embarked on a groundbreaking journey that promises to redefine the way passengers engage with loyalty programs. If you’re a player in the Indian aviation industry, this blog is your ticket to discovering the future of loyalty programs and how you can be a part of it.
At the end of August, the Lufthansa Innovation Hub unveiled a loyalty experience that’s unlike any other. In collaboration with Miles & More, they introduced a unique loyalty program available through app. Lufthansa Group Airlines passengers can now collect trading cards, and these cards hold the key to unlocking a world of exciting rewards.
The trading cards offered by aren’t just collectibles; they are your gateway to tangible rewards. Passengers can accumulate these cards and complete collections to redeem a variety of benefits. These rewards include coveted perks like airport lounge access, flight upgrades, elevated status, and bonus award miles. It’s a loyalty program designed to make every journey more rewarding.
In line with Lufthansa’s plans, Indian players may set this loyalty program apart by its integration with Web3 technologies and enabling passengers to connect with fellow travellers via airline app. By trading cards with each other, they can complete their collections faster and access an even wider range of rewards. It’s a social and interactive dimension that makes loyalty more engaging.
While Lufthansa leads the way in innovative loyalty experiences, other players are also taking exciting steps. In August, Etihad Airways launched a remarkable NFT collection, inspired by the iconic Boeing 787 Dreamliner associated with the Mission Impossible franchise. What’s truly intriguing is the translation of these NFTs into real-world benefits for holders, including priority check-in, enhanced earning potential, and lounge access. It’s a glimpse into how innovative loyalty programs can enhance the passenger experience.
These groundbreaking loyalty programs in the aviation industry are indicative of the evolving landscape. The future of loyalty programs in Indian aviation is here, and it’s a thrilling journey that promises to make every passenger’s experience more rewarding and exciting. Marketeers in India can think of interesting customer engagement (sans NFT) through AR VR games, Seat selection, virtual view of actual and upgraded seats so on and so forth. Don’t miss your chance to be a part of this aviation revolution!